WorldDAB organizes a workshop at the IBC show

In just a few weeks, the IBC show will return to the RAI in Amsterdam after its long pandemic break. The conference, which will take place September 9-12, will focus on current and future trends that have emerged since the 2019 show – many of which have been accelerated by the pandemic.

As planning for IBC continues to ramp up, Radio World is asking exhibitors and other attendees about their plans and expectations.

Will Jackson is Communications Manager at WorldDAB.

Radio World: In what form will WorldDAB take part in the IBC show in September?

will jackson

Will Jackson: WorldDAB is hosting a two-hour workshop, highlighting new opportunities and new audiences on DAB+ on Sunday, September 11, from 10 a.m. to noon, in room E102. The session is free for all holders of an exhibition visitor pass.

The WorldDAB Project Office team will also be present throughout IBC, meeting our members who are exhibiting and offering services and solutions to help with DAB deployment.

We will also meet with stakeholders such as regulators, broadcasters and network operators attending IBC from existing and emerging markets around the world.

We have produced a map showing the location of WorldDAB member booths around the IBC halls. This is available on our IBC 2022 Event Webpageas well as all the details of our session.

RW: What will be your organization’s theme, product or message to congress attendees?

Jackson: As always, WorldDAB is dedicated to facilitating the adoption and implementation of digital radio based on DAB, the digital radio standard adopted by broadcasters in Europe, Asia-Pacific and beyond.

WorldDAB provides tailored solutions and advice on all aspects of the switch from analogue to digital radio, including regulation, licensing, technical testing, network construction, marketing and production of new radio content digital.

Our Sunday morning workshop will explore how broadcasters are taking advantage of the additional features brought by DAB+ digital radio to give their audience a richer experience on national, regional and local radio.

We’ll see how metadata keeps broadcasters at the forefront of today’s booming audio market, especially in the highly competitive connected car dashboard space.

We will also showcase the exciting innovation of small-scale DAB, which uses open source software along with broadcast hardware to provide affordable access to digital broadcast radio for small radio stations, including basic community services, specialty music stations and services for minority groups and other underserved audiences.

Small-scale DAB can complement more traditional solutions, providing lower cost and environmentally friendly distribution to local and community broadcasters, providing more choice for listeners and making analogue switch-off more feasible.

Jacqueline Bierhorst

The session will be moderated by Jacqueline Bierhorst, Project Manager at Digital Radio NL and Vice President of WorldDAB, with speakers including BBC, DAB Italia, Digris, Pluxbox, Radioplayer UK and Xperi. We will also be joined by Ujima Radio from Bristol, UK, and Jamm FM from Amsterdam, both now broadcasting on small-scale DAB multiplexes.

There will also be plenty of time for participants to ask questions.

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RW: What do you think is the most pressing challenge or problem facing people working in global radio technology today?

Jackson: WorldDAB brings people together to work on key projects for DAB+ digital radio, such as metadata and logo display. It is essential that we present a united voice to the big players in technology, to ensure that radio remains at the heart of the audio experience and that listeners can continue to enjoy the stations they love.

RW: What else will you be looking to learn or hear while attending IBC?

Jackson: We always enjoy meeting with our members and other stakeholders around the world to understand their evolving vision for the future of radio and audio.

As we are in Amsterdam, we are particularly keen to hear more about DAB+ developments in this exciting digital radio market. We will be listening to the new national DAB+ multiplex launched earlier this year, which brings listeners 13 additional commercial stations on DAB+.

RW: Anything else we should know?

Jackson: We are really looking forward to connecting in person. IBC is always an important event, but it is even more so this year as we are able to bring the industry together in the halls of RAI Amsterdam.

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